Each project has an in-depth internal process in which the client’s initial briefing is analysed and the most adequate work team is defined, depending on the requirements and available budget. If necessary, it is performed before the proposal is made.
Once the client’s needs and expectations are defined, we carry out the most tangible and realistic creativity and production proposal. Creation and production are totally aligned.
Before beginning to execute a project, we break it down into tasks and schedule their execution, determining the necessary human and material resources within the periods agreed with the client. While implementing the project, we communicate continuously with the client to ensure an excellent result.
Comunica IC was founded in 2005 by professionals working in the world of communication and design. Its founding partners, Marina Bel and Lucía Moguer, pooled their know-how towards creating a useful working model, combining previous careers in both agencies and directly with clients. The company’s main asset is being able to capture the client’s needs and to make them a reality in an efficient way.
MARINA BEL PARTNER-DIRECTOR
Marina has a Degree in Fine Arts and has a Master’s Degree in Museography and Space Design. She directs the design part of the company, in all its fields, graphics, spaces, corporate architecture, multi-media and new technologies. She has a worked for 20 years in this field, 10 of those in Comunica IC.
LUCÍA MOGUER PARTNER-DIRECTOR
Lucía has a Degree in Advertising and Public Relations and has a Master’s Degree in Political Communication. She is responsible for the contents area and for producing the company’s events. She boasts 20 years of experience in different companies, in marketing and communication departments, as well as in agencies, allowing her to have a 360º perspective of the process, from the standpoint of the advertiser and also of the agency.
LUPE TRUJILLO ACCOUNTS MANAGER
Holding a degree in Public Relations & Marketing, she manages customer services relations and communication project management.
Her extensive background in account management in agencies and her experience in the Latin American market fortify the company’s accounts team.
BEGOÑA OLABARRIETA CONTENTS
Begoña has a Degree in Anthropology and a Master’s degree in Journalism, and has a long track record in carrying out communication projects, especially in preparing contents and developing strategies and communication plans in public authorities and bodies and especially in the Third Sector.
LAIS KANTOR ART DIRECTION
Lais has a Master’s degree in Publicity Creativity and is a graphic designer with a long track record in advertising agencies. She often works with the agency in carrying out advertising campaigns, mainly in digital contents.
DAVID MOHEDANO COPYWRITER
David is a copywriter who has experience of working with different agencies. He makes a perfect duo working with Lais Kantor; together the two of them carry out all sorts of advertising, communication and promotional campaigns for the agency.
MARÍA B. MURCIANO PEDAGOGY
María has a Degree in Teaching. For Comunica IC, she develops projects geared towards education and raising awareness, largely in the area of contents and developing exhibitions, games and experiential events.
RAUL GARCÍA ECHEGARAY ANIMATION
Raúl has a Degree in Fine Arts, and specialises in the field of illustration and animation. He has worked with the agency in developing graphic items relating to animation and illustration, largely in digital contents.
OLGA ROBLES MEDIA
Holding a degree in Journalism, she has an extensive career in communication agencies, mainly in the development of content, Public Relations Plans and seeking out news-making opportunities.
DAVID BRAVO DIGITAL
David has a Diploma in Management Programming and a Master’s Degree in Advanced Video-Game Programming, and often collaborates with the agency in the development of digital projects, such as websites, games, apps, etc.
ELENA QUINTERO PRODUCTION
Elena has a Degree in Communication Sciences, and so far her career has been focused on the area of production, where her professionalism, fresh approach and efficiency in all the projects in which she takes part has made her a prized asset.
ENRI MÜR AUDIOVISUAL
A photographic and audio-visual production company, they act as partners for the agency for developing graphic and audio-visual production projects, and are also the promoters and organisers of Madrid Fashion Film.
LAURA MÉNDEZ DESIGNER
Graphic designer and specialist in multimedia editing is a regular contributor to Communica IC at digital publishing and visual identity projects.
SANDRA M. SOZA ÁLVAREZ DESIGNER
Sandra is a Designer in Visual Communication, and collaborates with Comunica IC in Chile in the production of promotional campaigns. She carries out editorial design, corporate image, video editing and multimedia project tasks.